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Podcast
Various snippets, notes from podcasts that I've listened to that I'd like to remember.
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Business Made Simple with Donald Miller
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#142: Marlee Joseph - The Secret to Making Better Marketing Decisions
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ICE Framework
This is Marlee's framework for making marketing decisions. The whole team grades on this rubric, I'm unsure on how they create a quantitative score from this though.
They also discussed the HPPO framework (highest paid persons' opinion), which was a funny acronym I hadn't heard before.